Target
I always wondered what had happened to my favourite magazine of my school days. It was a monthly children’s magazine called Target. Every month I waited for its arrival through post, wrapped in a brown envelope, bringing within its magical pages hours of fun reading. The characters of this Target world were real to me then – Moochwala, Dee Kay, Gardhab Das, and many more. The comic strips were the ones to die for. It was also fun reading what children of my age of those times felt about life and living. The information it provided to us was great at a time when TV didn’t rule our lives. There was something very special about that magazine that attracted children of those times. It really did bring out the creative instincts in me – trying to pen a good poem to be published in it or write a great story that would be appreciated by all. Though these efforts didn’t turn into reality, I became fond of reading and writing – things that became a cherished part of my life later. I was a regular subscriber to it for many years – it probably sold more through subscription than through book/magazine stores. I recently learnt that its publishers (the Living Media group) stopped its publication to start a new trendy magazine called Teens Today, which did not evoke much enthusiasm from the teenagers. Perhaps it proved that old is always gold.
